Rationale - The underlying principles or beliefs that shape and defines an individuals view on design practice and how it relates to the world.
PURE= Genuine
What is your message?
Be yourself.
What do you mean by this?
In order to be yourself you need to be pure. To be pure you need to be genuine, honest and natural.
Who is your audience?
Teenagers who are still finding themselves/pretending to be something they're not. Art Students specifically interested in Graphic Design/Illustration. Anyone who enters the 'Don't panic' competition.
What will they respond to?
Art & Design - Specifically Illustration.
Magazines
Billboards
What is your content?
Illustrated text. Possibly image.
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