After doing loads of brainstorms, we decided to narrow our brief down to 'Get people to give more to Charity'. We felt it was relevant and had a lot of potential. We decided to focus more on encouraging people to attend charity events.
After handing out some questionnaires, we found that the main reason that people don't attend charity events is because they don't know about them. So, our concept...
Inform the public of local charity events.
Audience
Adults (19+) in West Yorkshire area.
How we plan to resolve it.
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