Today we were paired with another pair. Me and Becca were paired with Lauren and Will and we represented our concept proposal, covering every possible detail and asking as many questions as possible. We all knew what was coming next and Fred confirmed it, we were swapping projects. With the impression that we would be taking on their project, we altered their brief to suit us, Lauren and Will doing the same to ours. After a few alterations, we were quite happy and looking forward to pursuing the brief, when Fred dropped yet another bombshell on us. We were swapping back and had to carry out our original brief that had been altered by Will and Lauren.
The Brief
Produce a promotional pack informing charities in the Yorkshire area of the production of a calendar containing information on charity events.
This should contain info relating to the calendars content, and invite the charities to submit dates and information for inclusion. A mock-up of the calendar should be included in some form (layout ideas/photography/physical sample).
Concept/Proposal
Get people to give more
Tone of voice
Clear and professional, but inviting to the respective charities, persuading them to be involved.
Deliverables
Development and research work.
Promotional pack including relevant information.
Calender mock-up.
Considerations
Must consider a suitable way for charities to submit their list of events (Form/E-mail/Website).
Calendar will produced for the year 2010. Any events submitted for inclusion must be organised to take place during 2010.
Promotional pack must be suitable for submission to local charities, either by post or e-mail.
Both the promotional pack and calendar mock-up must be designed with low cost mass production in mind.
Calendar should limit use of photography and illustration, using primarily typography to convey the message.
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